There seems to be clear evidence that a Patient-Centered Medical Home will reduce unnecessary hospitalizations and emergency room visits. Hospitals can reap financial benefits from these outcomes in cases where the patients are uninsured and would wind up as charity care, as well as in cases where the care team at the medical home helps an indigent or disabled patient qualify for government insurance. But there are other areas beyond just finance where hospitals can see a symbiotic relationship with the medical home movement - offering IT support as a way of attracting or rewarding hospital-affiliated physicians, strengthening the hospital's managed care network by partnering with high-quality physician practices, and "branding" the hospital as a caring, community-minded, patient-centric organization as well. This audioconference will explore new rules and new ways in which hospitals are relating to the medical home movement.